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BA - Bachelor of Arts in Communication & Public Relations

European University – The Geneva Business School, Switzerland

The Bachelor of Arts in Communication & Public Relations degree is a 3-year course of study. It is an exciting, varied and innovative program taught by excellent faculty with direct commercial experience. During the course students develop practical media skills and theoretical understanding of public relations and corporate communication.
The BA program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, advertising, marketing, communications, research and negotiation.

CH-Credit Hours
ECTS-European Credit Transfer System
YEAR ONE

FIRST SEMESTER (22 CH | 30 ECTS)

SECOND SEMESTER (22 CH | 30 ECTS)

Seminars/Industrial Visits
YEAR TWO

THIRD SEMESTER (21 CH | 30 ECTS)

BAC 212 - Interpersonal Communication (2|3)
Seminars/Industrial Visits (1|1)
FOURTH SEMESTER (21 CH | 30 ECTS)
BAC 223 - Public Relations Campaigns (2|3)
Seminars/Industrial Visits/Thesis Seminar

YEAR THREE

FIFTH SEMESTER (21 CH | 30 ECTS)

BCO 316 - Industrial Marketing (2|3)
BAC 313 - Persuasion & Lobbying (2|3)
Seminars/Industrial Visits/Thesis Seminar (1|1)

SIXTH SEMESTER (21 CH | 30 ECTS)

 
Final Case: Marketing (3|3)
Final Case: Comunication & Public Relations (3|3)
Thesis (6|6)