MBA - Communication & Public Relations

European University – The Geneva Business School, Switzerland

The major in Communication and Public Relations prepares students for the communication challenges of the workplace and is designed for those aspiring to positions in public relations, advertising, marketing and communication. Students learn the essentials of persuasion, gain confidence in public speaking and receive individualized feedback for their presentations.Topics include organization and delivery of speeches,media strategy and media law.

CH-Credit Hours
ECTS-European Credit Transfer System

TERM 1 (18CH/23ECTS)
Industrial Visits and Invited Managers' Lectures (1|1)
 
TERM 2 (18CH/23ECTS)
Industrial Visits and Invited Managers' Lectures (1|1)
 
TERM 3 (15CH/20ECTS)
Research Report (6|6)